We all are telling stories …
… but not all stories are really suspensefull.

For Invisible Cow (digital) storytelling means structuring information and (er)building it along a (logical) line so that the audience od the user feels entertained and informed in a suspensfull way.

Wow! Sounds somewhat abstract …
… and yes, it can be abstract! So totally abstract that there were lots of books (and more) written about it.

And that is where the work of Invisible Cow starts: